Our firm handles the following:

Consultation

We offer a free initial consultation with prospective clients to determine their needs and to discover all the relevant facts and constraints. Initially we will determine the marketability of their assets and determine the best method for maximizing the assets value.

Based upon our clients’ desired level of participation in the sale, we tailor our services to match their needs. In this process we discuss with them the full range of services we can provide. Considering that some of our clients are unable to be directly involved, we can offer up to a full service broom clean option on estates and much more.

Marketing

Developing a successful marketing plan and unified marketing strategy is something we try and deliver to all our clients. Considering how today’s hectic and chaotic world impacts potential buyers, achieving that goal can be quite challengingm but also very rewarding.

In the past, auction marketing simply consisted of an ad in the local newspaper and some direct mail to those buyers that attended the firm’s last sale. This has all dramatically changed because of technology and further complicated because of the fact that technology is still rapidly accelerating. Many older more established auctioneers have not been able to adapt or keep up with the change. Our firm employs professionals with the necessary experience and education to meet these modern marketing and technological challenges.

We develop comprehensive marketing campaigns after defining our client’s needs and budget. Depending upon those needs and budget, we can deliver an effective marketing campaign that provides local, national and international exposure as required.

Our campaigns use possible combinations of internet ads including purchasing keywords, print ads including those placed in trade publications, television, radio, direct mail, email blasts, and signage. There are several different ways of marketing; it’s just a matter of determining the right combination to be successful. A comprehensive campaign can be constructed and delivered with success once we determine the needs and budget of our clients.

Many of our clients, having highly specialized assets, require marketing that will reach much further than the local market in order to maximize their value. When this is the case, we must efficiently utilize our clients marketing budget while eliminating sometimes wasteful shotgun approaches. What’s required is a more focused effort similar to that of a surgeon using a scalpel.

Using advanced marketing techniques allows us to deliver consistently better results for our clients. Our knowledge of the internet along with better research tools puts us in a much better position to deal with the challenges of marketing specialized assets.

Real Estate

Whether it’s commercial, residential, investment property, vacant lots to open farm land we can handle you needs. Our professionals are able to provide you with detailed investment valuations based on current market conditions, sales histories and comparative market analysis.

We use techniques designed to maximize our clients’ success such as multi-parcel bidding for larger properties. Also our firm will work directly with lending institutions to pre-arrange financing for prospective buyers when possible.

Estates & Personal Property

You only have one opportunity to sell the family estate. Shouldn't you make sure you have a top-notch professional? Our firm has two Certified Estate Specialists on staff to handle your needs. Certified Estate Specialists are accustomed to dealing with other professionals, such as CPA's, tax attorneys, financial planners and family lawyers. They are familiar with the legal requirements and restrictions in their geographic areas, and will use their knowledge to bring the greatest return to those involved in the sale.

Appraisals

If you need a professionally prepared and written appraisal, be sure to rely on a certified appraiser. Our firm has taken those necessary extra steps including advanced education to become nationally recognized and certified appraisers.

Recognizing our strengths, we offer appraisals of business assets including construction equipment, automotive related businesses including new car dealerships, manufacturing equipment, inventories, intellectual property, firearm collections and much more.

There are many situations that require professional appraisals to better protect our clients. They’re extremely important when dealing with insurance companies, bankruptcy courts or negotiating sales that involve both tangible and intangible assets just to mention a few. Once we determine the reason or situation requiring the appraisal we will use one of the three standard approaches: Cost Approach, Income Approach or Market/Sales Comparison Approach. These approaches are universally accepted and when done properly will provide our clients invaluable knowledge and security.

Simultaneous Live & Online Bidding

We offer our clients the opportunity to have their assets reach more potential buyers with simultaneous Live & Online bidding. The ability to offer online bidding is crucial to most sales because of its extended reach. What surprises most of our clients is the significant amount of local buyers that will use the online bidding option as opposed to being at the live event. As we have discovered, many buyers are just too busy to spend time at the live event. With our online bidding, preapproved buyers can simply bid at home from their computers or almost anywhere from their cell phones.

There are a couple of ways to offer online bidding and we caution prospective clients to do their research.

• One way is to offer online bidding with basic software plug-ins to the website. However that method rarely achieves the success that it’s billed to.
• We utilize a third party provider that offers 24 hour customer service to assist buyers and they also ensure that the computer servers are up and running at all times. Another advantage to our way is that they have a huge customer database of millions of buyers throughout the United States. One more advantage is the considerable marketing budget they have promoting our sales thus multiplying our clients marketing budget with minimal additional cost to our client.

The National Auctioneers Association has awarded two of our auctioneers with the prestigious Auctioneer Technology Specialist designation or ATS. Less than twenty auctioneers nationwide have earned this certification and we have two of them. Understanding the trends in the industry, changing technology and the psychology of buyers within the auction environment are clearly an advantage to our clients. Our firm strives at providing the best possible service using both sound practices and reliable technology.

NAA Membership

We are proud to be members of the National Auctioneers Association. As NAA members we will uphold the organization's Code of Ethics

The NAA’s mission: To promote, increase and build the trustworthiness of the competitive bidding method of marketing, including: live, Internet and sealed bid auctions, and enhance the professionalism of its practitioners.

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